81 - Love as a Business Strategy

D(g)B welcomes Mohammad Anwar & Frank Danna of Softway, and now Culture+. Oh, and they also wrote a book about Love as a Business Strategy.

Listen to hear:

• How love took the company from the brink of financial failure to thriving, and launched a 2nd company, and a book!

• How sports, and one football game in particular, lead Mohammad to completely change into a culture of love

• The changes with the biggest impact were the smallest things like bringing a coffee for someone or writing a thank you note.

• Culture isn’t the perks & benefits, it’s the way we behave with each other

• How Mohammad learned that react and respond aren’t synonyms but that they’re actually worlds apart

And yes, they built a tool to measure it! The Culture Counter tool measures the experience people are having around the 6 pillars of a culture of love (inclusion, empowerment, forgiveness, vulnerability, trust, empathy) and ties those metrics to KPIs.

...because “behaviors are the bottom line.” - Mohammad Anwar