What does it mean to have a purpose? What should your company’s purpose be? Is that like a mission statement? We’re helping you understand what this word really means, and why it’s important.

Stuff with a purpose (yeah, we’re corny!):

Honeywell story about avoiding doing layoffs

Workers value shared ethics in a company over money

Simon Sinek’s TED Talk: people don’t buy what you do, they buy why you do it